Judgement and Decision Making Lab

“Empowering people one decision at a time”

Our Mission

JDM Lab is committed to research, consultancy, and dissemination activities with the goal of improving the wellbeing of both people and the society at large.

Our mission is to improve the quality of the decisions that people make.

Our research areas

Pro-environmental behaviors

In the JDMLab we investigate pro-environmental behaviors, in particular how the perception of the risk of climate change and the scarcity of resources affect sustainable behavior. We contribute to research on the topic focusing mainly on the perception of climate change and on the understanding of specific pro-environmental behaviors


Have you ever felt like you don't have enough resources to do something? For example, not having enough money to buy something you wanted, or not having enough time to spend with your family? You have probably found yourself constantly thinking about how to get out of this condition, always and constantly thinking about possible solutions. Well, this is what happens when you experience a condition of

Risk Perception

The perception of risk is a cognitive process involved in various daily activities and which guides the behavior of people in the face of decisions involving potential risks. Within the JDMLab we study the relationship between the emotional and cognitive processes associated with the perception of risk.

Behavioral Finance

Behavioral finance is an area of ​​behavioral economics that deals with how people decide to invest their money. Thanks to the integration of behavioral sciences such as psychology, behavioral finance has made it possible to overcome the classic view of a rational human being, fully informed and capable of calculating the expected value of each decision.

Pro-social behaviors

The term prosocial behavior generally refers to all the things a person does to benefit another person or society instead of themselves. Here in the Lab, we are looking for answers to questions such as "What resources do people prefer to donate? What aspects of the environment play a role in supporting donations? What values drive donor behavior?

Game Theory

At the JDMLab we explore the “how” and “why” people make certain economic decisions in the field of behavioral economics. The focus is on the role of psychosocial, cognitive, emotional and cultural factors in decision making and how these decisions vary from classic economic theories, such as game theory.

Medical decisions and vaccination hesitation

In the last period, JDMLab has often dealt with vaccination hesitation, exploring the factors that contribute to attitudes and decisions related to vaccinations, with particular attention to the role of risk perception and psychological antecedents, ranging from pediatric vaccinations to those in pregnancy and those against COVID-19.

JDM Lab team

Enrico Rubaltelli

Associate professor

Lab Head

My name is Enrico Rubaltelli. I am an associate professor at the University of Padova and I am the founder of JDM Lab.

Marta Caserotti

Postdoc Fellow

Senior Lab Member

I am Marta Caserotti, a postdoctoral fellow at the University of Padova and senior member of JDM Lab.

Giulia Priolo

Postdoc Fellow

Senior Lab Member

My name is Giulia Priolo. I am a research fellow at the University of Trento. I work on behavioral finance and prosocial behavior.

Martina Vacondio

PhD Student

Senior Lab Member

My name is Martina Vacondio. I am a PhD student at the University of Klagenfurt (AU).

Here is who we collaborate with

Partners of the JDM Lab

Isola della Calma

Università degli Studi di Padova

Lab head: Sara Scrimin, Ph.D


Alpen-Adria-Universität Klagenfurt

Lab head: Stephan Dickert, Ph.D


Linköpings universitet

Lab head: Gustav Tinghög, Ph.D e Daniel Västfjäll, Ph.D

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